History

Since opening in March 2000 The London Eye has become an iconic landmark and a symbol of modern Britain. The London Eye is the UK’s most popular paid for visitor attraction, visited by over 3.5 million people a year. A breathtaking feat of design and engineering, passengers in the London Eye's capsules can see up to 40 kilometres in all directions.

The London Eye is the vision of David Marks and Julia Barfield, a husband and wife architect team. The wheel design was used as a metaphor of the turning of the century.

British Airways was the main sponsor of the London Eye until February 2008 and up until November 2005 were joint shareholders with Marks Barfield Architects and The Tussauds Group. British Airways also privately funded the London Eye project from the early stages of conception.

The London Eye is now operated by the London Eye Company Limited, a Merlin Entertainments Group Company.